Your business
takes r.re
Start and automate your business with AI. Practical guides, calculators and hand-picked tools — to move fast, without drowning.
+22 Launching is murky. We clear the fog.
Four reasons to hang around here when you start your business.
Concrete, not theory
The steps in order, the traps everyone falls into, the real numbers. What we wish we'd read when starting out.
AI as leverage
Automate the repetitive, write faster, prototype without coding. Used well, AI saves you entire days.
Hand-picked tools
The tools (often free) that genuinely save time. Curated by hand, no disguised affiliate links.
A developer's eye
Behind demar.re, a freelance developer. When the tech matters, you get an opinion that knows what it's talking about.
From idea to launch, in order
The path we lay out, step by step, in the guides.
Validate your idea
Before the paperwork: make sure someone's ready to pay for what you offer.
Lay the foundations
Status, offer, first tools. The bare minimum to invoice fast, without over-optimizing.
Automate
Plug AI and no-code into the tasks that eat your time, right from the start.
Find clients
Outreach, online presence, a site that works while you sleep.
Decide with numbers, not gut feeling
Free calculators and a quiz for the real questions when launching.
Day-rate calculator
Find the right daily rate from the net income you want to take home.
Open the tool SimulatorEmployee → freelance
Estimate your real net income as a sole trader based on your revenue.
Open the tool QuizWhich legal status?
Sole trader or company: 5 questions to find the right structure.
Open the toolConcrete stuff to launch
What we wish we'd read when starting out. No fluff.
Portage salarial ou micro-entreprise : que choisir en 2025 ?
Portage salarial ou micro-entreprise : deux statuts freelance aux règles opposées. Compare charges, plafonds et protection pour choisir le bon en 2025.
Read the guide Se lancer · 7 minLes erreurs à éviter quand on se lance en freelance
Sur-préparer, se brader, ignorer la tréso : les 4 erreurs freelance débutant qui coûtent le plus cher — et comment les éviter dès le premier mois.
Read the guide Productivité · 7 minGagner du temps en freelance grâce à l'IA (vraiment)
Repérer les tâches chronophages, déléguer à l'IA et protéger ton temps de cerveau : le guide concret pour gagner des heures chaque semaine en freelance.
Read the guideYour project deserves better than a template
A website, a SaaS, a custom AI automation for your business? Talk to the freelance dev who writes these guides.
Talk to Sébastien