demar.re
Sébastien de Bollivier By Sébastien de Bollivier · dev since 2008

You've stacked up courses. Where's your asset online?

The full move — validate, cut, build with AI, publish, get paid, capitalize — solo, 4-5 hours a week. By the end: a real product out there and a page that can take payments. Not a revenue promise: the method I still use on my own products.

Program starts 20 août 2026
Cohort · August 20, 2026 · D-14

🎁 My tools + my AI skills — included with the Cohort

By Sébastien de Bollivier — products actually live, verifiable

See why you're stuck ↓ See the plans

↓ The exact protocol, in 3 min

€27 crash-test · €297 solo · €497 guided

14-day guarantee Beginners welcome Lifetime access

Rather ship a mobile app? →

Your project — how long has it been waiting?

  • The idea is written down somewhere — maybe even started. It's been sitting in a folder for months.
  • You've taken courses, watched tutorials, piled up notes… and still nothing live.
  • Every week you tell yourself “someday”. And every week, someone else launches theirs.

The problem isn't you. It's that nobody showed you the full path — from idea to a product on sale. That's exactly what we do here.

2013 → 2026

Everyone told me I was crazy

2013. My company was going into liquidation, my first child was on the way. Sleepless nights, running the numbers every way possible: going back to a salaried job didn't hold up — not for the bank account, not for the life we wanted. One image settled everything: I would not miss my daughter's first steps.

I knew how to code, but I had always relied on others to sell. So I bought a $99 book on freelancing and applied it to the letter. The result: my first recurring client — who stayed for 12 years. The first of a long series. Meanwhile, everyone around me kept repeating “it'll never work, get a job”.

2026. My second child was just born, and I'm making the exact same choice again. Except with AI, what took me years in 2013 now gets built in a few weeks.

The mechanism is the $99 book — from the other side of the table. In 2013 it gave me a precise move to execute when everyone told me to get a job. In 2026, AI has crushed the cost of execution: what's missing is the full move — validate, cut, launch, get paid, capitalize. That's what I pass on. Not a revenue promise: the method I still use on my own products.

The protocol

4 weeks, 4-5 h/week — the move, broken down

✂️
W1 — Cut
idea → testable promise, signal in 48 h
⚡
W2 — Core
brutal MVP, AI copilot, your judgment
🚀
W3 — Out
landing + payment + delivery: it exists
📈
W4 — Signals
show, measure, capitalize

Courses teach you to code.
Not to ship.

The difference between knowing how to write code and knowing how to put a product in clients' hands.

❌ A classic course

  • 🎓 Hours of theory before producing anything
  • 🧩 Algorithms and concepts you'll never need
  • 😵 You finish knowing how to code… but unable to ship

✅ Launch with Code

  • ⚡ You ship within the first weeks, for real
  • 🤖 AI does the bulk of the code, you keep the judgment
  • 💰 By the end: a product live, ready to cash in
The program

7 modules, from idea to a product ready to sell

Ship-first style: every module moves your real project forward. And the 7th — your second brain — is what almost nobody else teaches you.

Why AI alone won't make you ship. AI crushed the cost of code: anyone can generate 500 lines in 10 seconds. Generating ≠ shipping. What's missing is the full move: scope a brutal MVP, drive AI without drowning, wire what gets paid, capitalize so you never start from zero. Without that move, AI just fills bigger folders that sleep. This program = the transmission of that move. And module 7 — missing almost everywhere else — builds your execution capital: your next product won't start from zero.
💡 Module 1

Failure filter: validate before writing a line

Stop losing 3 months on an idea nobody wants: real data (volumes, competitors, buying signals) via Strategik, a 48-hour test. It passes, or you cut without regret.

See the outline
  • Where good ideas come from: your irritants, your job, markets that already pay
  • Check demand with real data: search, competitors, keywords (Strategik)
  • The 48-hour validation test: get a buying signal before writing a line of code
🎁 Inclus : Strategik (market data)
📐 Module 2

Design your product (brutal MVP)

Cut your idea down to an MVP you can launch in a few days, not six months.

See the outline
  • Cut: reduce your idea to ONE promise you can ship in days
  • Write your MVP spec in your second brain, so AI works with YOUR context
  • Pick the simple shape that fits: site, small SaaS or automation
🎁 Inclus : Your second brain (Obsidian)
⚡ Module 3

Build fast, AI as copilot

Get your hands dirty: build your product with AI as a pair programmer, without drowning.

See the outline
  • Set up your working environment (editor + AI), even from zero
  • The loop that works: spec → generate → test → iterate, without getting lost in the code
  • Keep the judgment: understand what gets generated and go live cleanly
🎁 Inclus : Go-live skill
🚀 Module 4

Launch: landing, payment, SEO

Put a page that converts online, get paid, and be findable.

See the outline
  • A landing that converts: promise, proof, offer — the exact playbook of this page
  • Get paid with Stripe and deliver automatically, no manual steps
  • Be findable: SEO basics, a content plan, and a domain boost (DropRadar)
🎁 Inclus : Rekon, DropRadar, SEO content plan
🤖 Module 5

Automate and free up time

Let the repetitive run on its own so you can focus on what matters.

See the outline
  • Spot the repetitive work that eats you: follow-ups, support, publishing
  • Wire automatic emails (welcome, follow-ups) and processes that run on their own
  • The cockpit: run your product in 10 minutes a week
🎁 Inclus : Automated emails skill
💰 Module 6

Find clients and sell

The crux: get your product known and close deals, without turning into a pushy salesperson.

See the outline
  • Distribution without an ad budget: content, SEO, social (PurrPlan, Warmr)
  • Know where your users come from (Rekon) and double down on what works
  • Sell without pushing: pricing, offer page, first clients
🎁 Inclus : PurrPlan, Warmr, Rekon
🧠 Module 7

Execution capital: never start from zero again

The difference between a builder and an amateur: system memory. My pre-configured Obsidian vault — specs, prompts, learnings — so every next product costs half the time, because AI works with YOUR context.

See the outline
  • Set up your Obsidian vault with my PARA structure, in one evening
  • Capitalize specs, learnings and ideas: never start from zero again
  • Give AI YOUR context: it works like you, not like everyone else
🎁 Inclus : My starter Obsidian vault
Sébastien de Bollivier
Who guides you

Just me, coding — since 2008

15+ years in code. 50+ projects shipped. Solo, a dad, based in Réunion. Not an agency, not a junior, not a guru who's never shipped anything: I ship products for real (SaaS, sites, AI automations), and I teach you exactly how I do it.

My full story →

Who has already joined

  • A family-business owner, in Studio support — to build his own company tools.
  • A seasoned developer with projects already in production — for an outside eye on a new one.

If you already have an idea — even a rough one — the useful thing is to check whether it can be framed before August 20.

See the plans

Founding cohort · August 20 · €497 · 1/12 seats taken

🎯 Until August 10: I personally review your brief before the start.

Proof, not promises

Products of my own, already live

First cohort: no wall of 400 reviews. Here's what's verifiable today — my products, live. Student results will be built in public.

🍽️ Dodo Kal
Nutrition · iOS

Food tracking, live on the App Store.

🧘 Pensées Positives
Wellbeing · iOS + Android

Rituals and affirmations, live on both stores.

🐱 PurrPlan
SaaS · Web

Social publishing tool, in production.

They've already jumped. Among the first members: Mathieu, who runs a family SME on Réunion island — not to launch a SaaS, but to build his company's own tools: quotes, tracking, automations. Same program, another door: have AI build what your company used to pay dearly for… or never had.
💡 A well-scoped product is an asset: you keep it, grow it, or sell it. I've already sold one for €15,000 before it even had users — because the idea and the code already had value.

No agency behind me, no team — I ship for real. And founding cohort means no wall of student reviews here: you're the very first batch. In exchange, you get the lowest price I'll ever offer and direct access to me. What you can verify today: my products are live, the seat cap is real, the guarantee is written down.

🎁 Founder bonus

Sébastien's workshop: my tools and skills, included with your seat

SaaS I normally sell by subscription + my Claude Code skills — included free in the Cohort and Studio, to validate, launch and grow your product.

💰 €997/yr of tools — included with your seat. Zero extra software to pay for, zero setup: you plug into my system and move YOUR product forward.

🧰 My tools, unlocked

🐱 PurrPlan — 6 months

My social publishing tool (X, LinkedIn, TikTok, Instagram…): you prepare your content, it publishes on its own, at the right time. 6 months included to get your product known without losing your evenings.

🔥 Warmr

A brand-new TikTok account that posts right away gets throttled by the algorithm. Warmr warms your account up by simulating normal activity, so your videos actually get shown on launch day.

📊 Strategik

My market research tool: describe your idea, it pulls competitors, their pricing, keywords and search volumes. It's what we use in module 1 to validate your idea with numbers, not gut feeling.

🎯 Rekon

My analytics tool: who visits your site, where they come from (Google, social, ads) and what they do next. You know which channel actually brings clients, so you know where to push.

🌐 DropRadar

My expired-domain radar: abandoned domain names that kept their SEO authority. Grab one and your site starts years ahead on Google instead of starting from zero.

🔗 LinkBeaver

Backlinks (links from other sites to yours) are the #1 signal to rank on Google. LinkBeaver gets them for you without outreach — the SEO boost everyone else pays dearly for.

⚡ My AI skills to launch faster

🚀 Go live

Deploy your product to a server in a few commands.

📝 SEO content plan

A content plan to get found on Google.

✉️ Automated emails

Wire your emails (welcome, follow-ups) cleanly.

🔎 Pages & keywords

Optimize your pages for search.

🧠 Starter Obsidian vault

My second brain ready to go: PARA structure + specs & learnings templates.

Bonuses reserved for the Cohort and Studio tiers. Access provided at cohort start.

The founding offer

Join the very first batch

Founder pricing (because you're trusting a brand-new program). Limited spots.

You just want videos → Self-paced. Your problem is finishing → Cohort. You want Sébastien in the loop on YOUR product → Studio.

Capped at 12 for direct support · 1 taken · 11 open

Guarantee 14 days · 4× interest-free · lifetime founder price

🎯 Enrolled before Aug 10: I personally review your arrival brief (Module 0) before the start.

What the status quo costs: an agency for a custom tool, €5,000-15,000. A theory bootcamp with no product at the end, ~€4,500. Staying without an exit: your job, your mortgage. Here: the program + the €997/yr arsenal included + the 14-day guarantee. You're not buying a pile of videos — you're acquiring the ability to ship a product that can get paid.

Why 12 spots in the Cohort and 3 in Studio?

Because this isn't a video course where I disappear after checkout. In the Cohort, I look at your project and give you feedback. In Studio, I read your code and reply personally within 24 h. I'm solo: my real coaching capacity is physically limited. When it's full, it closes until the next batch — at the public price (the crossed-out one). Your founder price is locked for life the moment you sign up, updates included.

Self-paced
397 € 297 €
or 4× €75 interest-free · Klarna

Module 0 now · modules 1-7 on 20 août 2026

The full program, at your own pace.

  • Instant access: Module 0 — Kickoff (4 lessons + workbook + audio intro)
  • The 7 modules + resources — open Aug 20
  • Lifetime access, updates included
  • Members community
  • ✕ Tools arsenal not included (Cohort and Studio only)
Recommended to finish
Cohort
697 € 497 €
or 4× €125 interest-free · Klarna

Live cohort August 20, 2026

11 of 12 spots left

🎁 First 5 to join: a personal video review of your project — 4 left

The program + the coaching, in a group.

  • Everything in Self-paced, incl. instant Module 0
  • Live sessions with Sébastien
  • Review of your project + feedback
  • 🎁 SEK arsenal included — 6 SaaS tools + the skills pack
Studio
1290 € 890 €
or 4× €223 interest-free · Klarna

Starts 20 août 2026

3 spots. Not one more.

I guide you closely on YOUR product — remotely, no forced calls.

  • Everything in the Cohort — SEK arsenal (€997/yr) included
  • A personal video review of your project
  • I read your code and show you what to improve
  • A direct line to me (priority replies)
  • Replies within 24 business hours
  • Only 3 spots

Torn between two plans? Reply to any of my emails — I'll tell you frankly which one fits your situation (and if none does). That's exactly what the Cohort and Studio support feels like. And remember: 14-day guarantee after the start — you judge on substance.

🛡️ 14-day guarantee from program start (Aug 20) — you do the work, it gives you nothing? I refund you. I take the risk, not you.

Secure payment via Stripe. Your space + Module 0: instant. Modules 1-7 open August 20, 2026.

Frequently asked questions

If I buy today, do I wait until August 20 with nothing?
No. As soon as you sign up, you get Module 0 — Kickoff in your member space: 4 short lessons, a workbook (problem bank, terrain grid, arrival brief) and an audio introduction from Sébastien. Goal: arrive on August 20 with a framed terrain and your setup ready. Modules 1-7 open on August 20, 2026.
Does Module 0 replace Module 1?
No. Module 0 is preparation: you collect raw material and set up your environment. Module 1 (August 20) covers idea validation, AI-assisted market research and the conversations test.
I don't (really) know how to code, is that a problem?
No. The program is built for motivated beginners: we lean on AI and no-code when needed, and you build up coding skills gradually. The goal is to ship, not to become an engineer.
How much time per week?
Count on 3 to 5 hours. The format is designed for busy people (I know a thing or two about that). You move at your own pace, the cohort sets the tempo.
When does the cohort start?
On August 20, 2026. As soon as you sign up, you get your access and the program opens on the start day.
What does a founding cohort mean?
That you join the very first batch. You get the lowest price I'll ever offer, and direct access to me. In exchange, your feedback helps me make the program even better.
Another course promising "€10k/month"?
No — and you'll never see that promise here. I'm not promising you revenue: I teach you to build an asset. A product of your own, live, that you keep, grow or sell. Everything on this page is verifiable: my products are live, and the program is guaranteed for 14 days.
I don't want to launch a business, just tool up my company — is this for me?
Yes — that's exactly the case of one of our first members: Mathieu, who runs a family SME and joined to automate his company (quotes, tracking, follow-ups). The method is the same: scope, have AI build it, ship to production — whether the "client" is the market or your own company.
What if it's not for me?
Email me within 14 days of the start: if you did the work and it gives you nothing, I refund you. No questions asked.
I've already bought courses where nobody ever answered. Will I be left alone again?
A legitimate — and common — fear. Here, support isn't a sales-page bonus: it's why the cohort is capped at 12. You ask concrete questions, you share your deliverables (idea, offer, page, messages): I read and reply myself, asynchronously, with actionable feedback. I promise neither a 24/7 hotline nor instant replies — I run this alone, and I have a family. But you won't be left unanswered on work you actually put in. (Honest note: these replies come with Cohort and Studio — Self-paced is the program on your own.)
I already have a course, ebooks or an offer — I just can't sell them. Is this for me?
Yes — if your problem is turning an existing asset into a clear, testable offer put in front of the market. You don't have to start from a « sleeping idea »: an existing course, finished ebooks, know-how — that's raw material. We work on positioning, promise and message first, then a page and a simple launch to test real sales. If you're only after advanced ads or complex funnel training, this isn't the right program: without a legible offer, ads can't save you.
Why not just use ChatGPT on my own?
You can — and it's a good start. But the tool won't decide what to build, in what order, under which constraints, or how to test without scattering yourself. The program turns AI into a concrete action plan — not one more gadget.
I don't live in France (different timezone) — is that a problem?
No — the program is 100% remote and built for it. The cohort's live sessions are recorded: if the time doesn't work in your timezone, you get the replay. Everything else is asynchronous (modules, feedback, answers). And for one-on-one exchanges, I adapt to your timezone as much as I can.
Not ready to invest today?
Start with the 48-hour Crash-Test (€27): a guided protocol to decide whether your idea deserves to be built — a GO or NO-GO verdict in 48 hours, no coding. Join the program later and your €27 is automatically deducted.

Piling up ideas and courses without shipping anything?

Leave with the free PDF: from sleeping idea to testable product, in 7 steps.

  • The 48-hour test — validate with real data before writing code
  • The brutal MVP: the one screen that matters
  • AI prompts to copy + the 3 mistakes that kill 90% of solo projects

8-page PDF · instant email delivery · 1-click unsubscribe

Limited spots · August 20, 2026

Stop "preparing". Launch.

In a few weeks, you send a link to a friend: your product, live, running. The founding cohort starts August 20, 2026. The best time to get going was a year ago. The second best is now.

Join the cohort